HONOR South Africa Named Official SABC Sport Technology Sponsor
HONOR South Africa is proud to announce a strategic partnership with SABC Sport, becoming the Official Technology Devices Sponsor of the public broadcaster.
Through this collaboration, SABC Sport presenters and production crews will gain access to the full HONOR AI device ecosystem, including smartphones, tablets, laptops, and other connected devices designed to enhance productivity, collaboration, and content creation.
The announcement comes as HONOR continues to build momentum around its latest HONOR 600 Series campaign, which has captured the attention of South African consumers through its blend of premium design, next-generation AI capabilities, and flagship-level photography. The partnership with SABC Sport further reinforces HONOR’s commitment to connecting people through innovation while demonstrating how its growing ecosystem of devices can power seamless productivity, creativity, and collaboration across various industries.
The partnership follows HONOR’s successful engagement with South African football fans through its support of Bafana Bafana and the official watch parties held during the team’s recent fixtures, further strengthening the brand’s commitment to empowering local sport and connecting communities through innovation.
“I am delighted to officially announce a significant partnership between HONOR and SABC Sport. HONOR will serve as the Official Technology Devices Sponsor for SABC Sport. This partnership allows SABC Sport to experience HONOR’s AI-powered ecosystem firsthand and discover how our technology can support world-class sports broadcasting,” said Fred Zhou, Chief Executive Officer of HONOR South Africa.
Commenting on the partnership, SABC Head of Sport Keletso Totlhanyo said: “This collaboration marks a powerful synergy between cutting-edge innovation and the home of South African sports broadcasting. By joining forces, we aim to enhance the way sports content is captured and shared, ensuring that fans remain connected to every moment of the action through world-class technology.”
As the relationship between football and technology continues to evolve, viewers can look forward to an exciting year of enhanced sports entertainment, delivered through world-class technology and state-of-the-art broadcasting solutions that will continue to elevate the viewing experience for South African audiences.
