SA Rugby Names Oakley Official Eyewear Sponsor For Springboks National Teams
SA Rugby has announced a new partnership with Oakley, with the world-renowned performance eyewear and lifestyle brand becoming the official eyewear sponsor of the Springboks and all South African national rugby teams.
“As a globally respected performance brand with deep roots in sport, Oakley shares our commitment to excellence, innovation and pushing boundaries at the highest level,” said SA Rugby CEO Rian Oberholzer.
“Rugby is a game that demands clarity, precision and resilience, and this partnership brings together two brands united by a passion for high performance and inspiring athletes and supporters alike. We look forward to a successful relationship.”
Oakley Sports Marketing Manager Seth Hulley welcomed the agreement, describing it as a natural fit.
“I am extremely excited and proud to announce this partnership between Oakley and the Springboks, which feels like a natural alignment of performance, heritage and global ambition.
“It brings together a brand synonymous with innovation and athletic precision with a team that embodies resilience and national pride, creating a platform that goes far beyond sponsorship to truly inspire fans and athletes alike.”
Oakley said the partnership reflects the brand’s long-standing commitment to combining elite performance with cultural relevance, allowing SA Rugby to extend its presence authentically into the lifestyle space, whether players are training in Johannesburg, walking the streets of Cape Town or competing on the world stage.
Oakley’s Head of Performance Sports Marketing, Luca Magni, said the Springboks represent far more than success on the field.
“The Springboks are more than a team. They are a symbol of identity, unity and cultural pride that transcends the game of rugby.
“At Oakley, we’re drawn to athletes and teams who shape sport beyond performance, influencing how it’s seen, felt and lived. This partnership is about celebrating that impact and building something that connects sport, culture and community in a meaningful way.”
