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Sundowns Rope In Experienced Administrator

  • June 24, 2024
  • 2 min read
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Sundowns Rope In Experienced Administrator

Mamelodi Sundowns is beefing up its brand and marketing department and they have roped in the experienced administrator Thabo Phiri  

Phiri is set to join the seventh successful DStv Premiership and African Football League champions in the coming days.  

Phiri will start to work at Sundowns as the Head of Marketing and Brand from the 1st of July. 

He has been around the block when it comes to brand and marketing in the space of football and sport in general in South Africa.  

He has been in the industry for 20 years, having managed Bafana Bafana, Proteas, and Springboks under the sponsorships of Castle Lager.  

After completing a National Diploma in Sports Management in 2002 from Technikon Pretoria, he embarked on a career in marketing, events, and sponsorship management.  

He worked for various events companies prior to joining MTN SA, the leading telecommunication company in South Africa and Africa as sponsorship manager responsible for MTN8 and Springboks, which is where he was previously was at.  

With MTN8, Phiri was overseeing the marketing department, brand development, marketing research, sponsorships, licensing, and digital. 

He witnessed when his soon-to-be employers – Sundowns lost the MTN8 final trophy to Orlando Pirates at the Moses Mabhida Stadium in October.   

He was also in the stands when the Springbok beat New Zealand in the Rugby World Cup final in October last year.  

Phiri also held the position of Business Director for Vodacom Soccer and holds a masters in marketing from Tshwane University of Technology.  

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Robin-Duke Madlala

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