Two months from their Africa Cup of Nations bronze medal win, Bafana Bafana has secured a three-year partnership with Freddy Hirsch, becoming their official Shisanyama partner.

The South African Football Association (SAFA) emphasizes how this collaboration brings together two of South Africa’s greatest passions: football and Shisanyama.

SAFA CEO Lydia Monyepao expressed her excitement: “Uniting with Freddy Hirsch allows us to celebrate two of South Africa’s greatest loves – football and Shisanyama. This partnership will enhance the match-day experience, both in stadiums and at fans’ favorite Shisanyama spots. It will also enrich our connection to our cultural heritage over the next three years.”

The partnership introduces “Heroes,” a new spice blend from Freddy Hirsch, branded with the slogan “Our Heroes, Our Spice.” This initiative invites South Africans to embrace and celebrate their national heritage. It symbolizes shared ownership of the stories that define the nation, making “Our Heroes, Our Spice” a collective tribute to South African unity.

Clive Moore, Head of Marketing at Freddy Hirsch, shares his enthusiasm: “We’re excited to unite the passion of football with the tradition of Shisanyama. The ‘Heroes’ brand celebrates our sporting and culinary heritage, designed to honor the legends of the game. In short, the partnership delivers Bafana Bafana fans braai products from Freddy Hirsch.”

As SAFA and Freddy Hirsch embark on this journey together, the collaboration promises to elevate the fan experience for years to come.

Picture courtesy of Bafana Bafana